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| October 22, 2012 | |||
 | Social Business: Facebook for the Enterprise? |  | |
| By Aaron Kim | |||
| As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market, the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? It’s hard to tell for sure, no matter what analysts say to you now. It’s a long running game, and the outcome will be determined not only by Facebook’s decisions, but also by the actions of their competitors and the ever evolving behavior of online users. On the social business side, however, the future is a little easier to predict: corporate social networking is here to stay, but it will have to evolve way beyond just being “Facebook for the Enterprise”. Make no mistake: saying that corporate social networking is “Facebook for the Enterprise” helps you to explain the concept to others in four words and may be a nice shortcut to get to your audience’s attention, as you borrow a bit of the extraordinary mindshare of that online [...] Continue Reading | |||
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