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| October 23, 2012 | |||
 | Successfully Scale Your Content Marketing |  | |
| By Lee Odden | |||
| “KISS” is probably the best advice when it comes to giving advice (Keep It Simple Stupid) and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts. Whether your goals are narrowly focused on revenue or more strategic involving branding and community as well as growing the business, the scalability of effective content is essential in today’s competitive marketplace. No matter how much you invest in content marketing strategy, planning, production, amplification or analytics, there are three key requirements that each content object should satisfy. Great content isn’t great until it’s discovered, consumed and shared. Findability - A lot of our work involves content development and the way many organizations are structured, content discovery isn’t a driver, but more of an afterthought. [...] Continue Reading | |||
 | Today's Top Videos: | |||
 | Matt Cutts Talks About When You Should Worry About Your Links | |||
| Google's Matt Cutts is back to posting Webmaster Help videos rather frequently. In the latest, he talks about whether or not [...] | ||||
| Watch Video | ||||
 | Matt Cutts On Schema.org Markup As A Ranking Signal | |||
| In 2011, Google teamed up with Microsoft and Yahoo to launch schema.org, an initiative to support a common set of schemas [...] | ||||
| Watch Video | ||||
 | Google Sheds More Light On Freshness As A Ranking Signal | |||
| There's a new Webmaster Help video from Google's Matt Cutts. In this one, he talks specifically about freshness as a ranking [...] | ||||
| Watch Video | ||||
| Recent Articles: | ||||
| Manage Social Media in 30 Minutes A Day | ||||
| Does this scenario sound familiar? You're stuck in meetings all day. You have absolutely no time. Yet your boss is asking you to stay on top of all things social media-related. And, you need more information to do your job more effectively-and efficiently. And you want to stay smarter about industry trends. Did I get that about right? Yeah, I know I got it right. Because that’s the reality for me. And, if it’s a reality for me, I’m guessing it’s a reality for lots of you out [...] | ||||
| Read More... | ||||
| Select the Right Keywords for SEO Success | Social Media: How to build a large, valuable network | Social Promotion And Link Building | ||
| An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website [...] | This post is all about how to build a bigger, more valuable social network. I recall reading a blog post once, where someone asked, ‘How can I get more followers on social networking sites?’ The blogger replied, ‘Do something worth following!’ [...] | Whether Google and social media sites like Twitter exist as platforms for discovery or not, links are votes that can create awareness and send traffic to whatever it is that you're promoting online: website, blog, YouTube Channel, Facebook [...] | ||
| Read More... | Read More... | Read More... | ||
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